Westercon Business Model Canvas

For this post I would like to talk about a couple of ways Westercon could improve their business model canvas.

Key Partnerships:
While Brandon Sanderson has partnered with Westercon, no one would know. Westercon needs to capitalize on this partnership they already have. When you go to their website Westercon should use Brandon Sanderson to draw people in. He is a huge name and I feel like many more people would come to the event if they know about Sanderson coming.

Channels:
Westercon is on many social media sites but they are not engaging the few followers they have. In order to get more followers and make people want to follow Westercon they need to not only post their own content, but find funny and relevant content to their event. I think they could branch out onto vine and Youtube. But honestly they just need to make their current channels more interesting and it would make a world of difference.

Customer Segments:
I think it would be wise for Westercon to branch out into who they want to try and get to come to this event. A couple groups that might be interested are as follows:
-Young people
-Young writers
-BYU/UVU writers
-Aspiring authors
-High schoolers and middle schoolers in Utah
-BYU arts program
-English majors
-Utah aspiring writers of any age

I think there are a lot more people that would be interest in attending Westercon than currently do. I think they need to get a stronger presence online and make their event something that people want to share.