Westercon vs. Comic-Con

Westercon has potential to become big but they are not capitalizing on social media. In today's age social media is crucial to promote events and create hype. While it won't make every single person aware of your event, it can capture a large portion of your audience if done right. However, in order to capture your market, you have to make it cool.

Comic-con Salt Lake has done a good job of this. Looking at their twitter, it instantly looks interesting and fun. You can see that they have put a lot of working into creating original content, finding interesting and relevant content and interacting with their followers. Even though this is the page for only Salt Lake, they still have almost 4,000 followers.

Contract that with the twitter of Westercon. All of the content is only created by Westercon. They try a little to interact with their followers but they only have 20 followers (many from our class). The reality is there is not enough people even following their twitter to even have the potential for someone to see the content. No only do people not see the tweets, but there is nothing exciting about this twitter. The are not memes or interesting and relevant content from outside sources. It does not catch your attention much less make you want to follow it even if you are a huge fan of Westercon.

The same goes with the website. Comic-cons website is fun to look at and draws the audience in. I can tell instantly what I am looking at. However, Westercon's website is kind of boring. If I had not done research on it I would not know what it even was. It does not look like a fun event and I would most likely turn away simply from the website.

 Finally let's talk about Facebook.

 Westercon has a cool logo but they still only have 270 likes while Comic-con has almost 70,000. The content could be the reason why.

Comic-con has found funny meme and content that their users would like. They offer incentives to share and like and get their followers engaged. I found their Facebook interesting even though I was their target market. It is content that is fun to look at and something I wouldn't mind in my feed.

If you look at Westercon's posts, they do not offer a lot of engagement. They do not give users a call to action. They do not find outside content and it is not something worth seeking out.





When Comic-con came to Salt Lake I knew about it instantly. All of my friends were posting pictures with characters or actually dressing up themselves. Because users posted their own content it spead the word even more than anything Comic-con could have done on their own. They created a cool event that people wanted to go to and promoted it well on social media.