I personally think that the internet has changed advertising forever. We are exposed to so much that what used to work doesn't anymore. We no longer remember the TV ads we see or the billboards we drive by unless they really hit us. Our brains are being stretched in so many different ways that it becomes difficult for us to remember everything we see even if it did make an impression. There have been many times I have seen an ad or something on TV that I wanted to look into more and simply forgot.
What does all this matter? Well it is making advertisers change the way they advertise. The first thing that came to my mind is when companies perform a stunt, film it, and then use the internet to share it with the rest of the world. For example this stunt done by TNT. https://www.youtube.com/watch?v=316AzLYfAzw.
This video has gotten nearly 50 million views on Youtube. Producing a stunt like this would never have been feasible before. Not that the company couldn't have, but there would have been no incentive before the internet and social media. Now companies and advertising agencies can produce wild stunts and events in the hopes that they go viral and become advertising for the company even though only a couple of people saw it in person.
These are really awesome thoughts. I agree that companies have used social media to their advantage because that's how our generation is used to seeing things and that's how they're going to get the most coverage. The TNT example is awesome, they used social media as their form of advertisement. While buying a commercial would have cost a lot of money, they uploaded it to YouTube for free and they were able to receive a crazy response from it still. Good job!
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